Amazon Lowers Whole Foods Bulk Prices

Sometimes plans change. I was getting ready to do an installment in my new Whole Foods Market Bulk Finds series and then Amazon happened. Amazon proudly claimed they were going to immediately begin trying to shed the label of Whole Paycheck at Whole Foods by reducing prices. Yesterday, I spoke of the many prices they did reduce. A fine job they did. There were a lot of prices in the bulk section I didn’t mention. I was saving them for this month’s re-tooled bulk finds post. Don’t worry Amazon hasn’t put any Echos in bulk bins…at least not yet.

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Now for this month’s bulk food finds, I am going to list all the new lower prices and then highlight a few items.

New Whole Foods Bulk Prices

Item Old Price/lb New Price/lb
Wild Rice $6.69 $2.49
Sushi Rice $3.69 $3.29
Long Grain Brown Rice $2.69 $2.49
Brown Sugar $1.69 $1.49
Organic Pure Cane Sugar $3.39 $2.29
Turbinado sugar $2.39 $1.69
Organic Black eyed peas $2.99 $2.69
Organic Whole Oat groats $1.69 $1.49
Almond Flour $8.99 $6.99
Organic All-purpose flour $1.19 $.89
Organic Pinto Beans $3.69 $2.49
Lundberg's Organic Wild Blend $4.99 $4.49
Tri Colored Quinoa $7.69 $5.99
Royal Red Quinoa $7.99 $6.49
Organic Quick Oats $1.69 $1.49
Organic Thick Rolled Oats $1.69 $1.49
Organic Regular Rolled Oats $1.69 $1.49
Nutritional Yeast $11.99 $9.99
Coconut Flour $4.39 $4.29

The Biggest Drop

Right at the top of that list is a HUGE drop off in price. Wild rice went from being sold for a very expensive $6.69 a pound to the very affordable $2.49 a pound. We are talking about a $4.20 a pound price reduction. That is about 63%. That’s crazy. Insane even.

The most impressive price reduction was on wild rice.

What is Wild Rice?

In case you haven’t played around with wild rice yet, let me tell you that is not true rice. It is actually a seed produced by certain types of marsh grasses. You can find it growing alongside the Mississippi river and in the Great Lakes Region. There is a great post on a blog called Bowen Appetit that talks all about it with recipe included. If you are a brown rice fan I suggest you take advantage of this lower price and give wild rice a try – you’ll love it!

As the name suggests, this sugar is made from the sugar cane, which is a type of grass.


A couple different types of sugars went down in price. Two I want to bring your attention to are pure cane sugar and turbinado sugar. Cane sugar is made from sugar cane not sugar beets (learn more about the difference here). The best cane sugar will have multiple colors in it and not just pure white. I use cane sugar the same as I would in any recipe calling for sugar. Turbinado sugar is a more natural type of brown sugar. The molasses that is removed from regular white sugar is still in the turbinado sugar. It’s a better, more flavorful choice for that morning cup of Joe.

Qunioa is great stuffing material whether it is mushrooms, peppers, or my favorite Patty pan squash.


One of the reasons people go to Whole Foods is the buy quinoa in bulk. Quinoa has been one of the biggest “in foods” for a while now. Main reason being the health benefits as quinoa contains all the essential amino acids. Quinoa has many great uses. You can use it just like rice like I did with these chicken thighs. Stuff it any vegetable that you like stuffing (portabella mushrooms, bell peppers, squash, etc). Just as it has many uses it comes in many colors. Whole Foods offers a tri-colored quinoa mix as well as the Royal Red quinoa. There are subtle differences for each color in terms of texture and flavor. It’s something I plan to explore further on this blog in the future (another reason to get my email list…sorry for the cheap plug, I couldn’t resist).

These are oat groats. It is what oats look like before they are rolled out for rolled oats or quick oats.

Oat Groats

I am sure many are rejoicing over the reduction in price on all the bulk oats. The size of the oat bins and the amount that gets spilled on the floor tell you how popular bulk oats are at Whole Foods. One type of oats I want to pointed out that is on that list are oat groats. Never heard of them? These are oat kernels that have had the hull removed. They have not been flatted into flake like rolled outs have. Neither have they been cut at all like steel cut oats. In this format you can use them just like rice or quinoa. You can make an oat pilaf. Or you can use them just like barely in a stew. Or eat them in replace of your normal oatmeal. It’s all super healthy stuff.

Which of these bulk finds/price reductions are you most excited about? Would love to hear from you in the comment section below.

And just for kicks, I am going to leave this little Amazon ad for you at the end – Alexa told me too 🙂

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