Hi fellow food bloggers! Thanks for stopping by. With quarter 4 and the holidays approaching, it's the time to think about how to set up your blog for success this holiday season and many ones to come.
This year, I want to help out as many bloggers as I can make this a fruitful time of year, setting you up to be successful in years to come.
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My Experience
This fall will mark my 14th anniversary of starting my blog. Right from the very beginning I started writing content about Thanksgiving and Christmas. I have many years of experience; I'm an expert at what works and what doesn't in terms of creating new content for these holidays.
I have seen many changes over the years, but I have tried and true posts that skyrocket in traffic every.
Some of my top performers include:
- How to Quickly Thaw a Turkey
- Costco Turkey Guide
- Should a Pumpkin Pie Be Jiggly in the Middle?
- Should I Wrap my Prime Rib in Cheesecloth
- ALDI Christmas Dinner Menu (this post was reference in a woman's magazine last year)
When I first started writing content for Thanksgiving I started to see a rise in traffic just during the week of Thanksgiving. But now I start seeing the traffic go up week by week as soon as the calendar hits November. I have learned how to write content that will bring people in as they plan their Thanksgiving menus and then for when it's time to cook the meal.
Christmas is a little more challenging as people eat a wider range of foods. Over the years I have found posts will rank for me (usually cooking large cuts of meat) and continue to add complimentary content every year.
💡 Tip - It's ok to write blog posts that only get traffic during the holidays. Since the ad earnings are higher during this time of year you will earn more for those blog posts. And if your write them so that every year the traffic comes back and you update them, you can build your earnings higher and higher each Q4.
What I Made Last 3 Years
I have been with Mediavine since October 2017. Here is what I have made the last 3 years in the months of November and December from Mediavine.
| November 2020 | $16,249.08 |
| December 2020 | $16,468.23 |
| November 2021 | $13,174.26 |
| December 2021 | $11,880.26 |
| November 2022 | $15,239.62 |
| December 2022 | $11,202.48 |
December 2020 was super unusual with the pandemic and ad rates were super high as companies were spending their ad budgets up before the end of the year after being frugal earlier in the year. But still doing $11,000+ the last 2 Decembers is still something I was pretty excited about.
My earnings from Q4 from 2020, helped us have many great adventures in New Orleans in April 2021. We got to tour the city, visit the French Quarter, eat beignets, muffulettas, and shrimp po boys. We took all 4 of our kids to visit the World War II museum (one of the best museums ever) and took a tour on a boat through the bayou where we saw birds, gators, wild pigs, and racoons.
Email List Growth
Q4 is also a great time to grow your email list. Take advantage of that increased traffic to add more people to your list, so that they are visiting your blog year round.
Here is how many subscribers I added the past few years.
| November-December 2020 | 371 |
| November-December 2021 | 286 |
| November-December 2022 | 412 |
That's over 1,000 new email subscribers that I have added the last 3 years during the months of November and December.
How I Can Help You
I want to you make your Q4 earning dreams come true. Right now I am offering 1:1 coaching via Zoom. I have flexible scheduling to meet you when you are available, even on the weekend if you have another full time job.
Here is the whole package of what you get:
- A flexible 1 hour 1:1 coaching session via zoom
- A 10-min episode on my podcast to promote your favorite holiday recipe (I run the podcast, Eat Shop Waste Not)
- Access to me after the coaching session to answer any questions (any format you like email, text, Facebook messenger, or Instagram)
- Priority for any blogger support groups I launch in the future
- Follow-up sessions at a discounted rate
What You Will Walk Away With
Here are what you will walk away from our session with:
- Help with your Google analytics from last year for Q4 or recently if you are new to blogging.
- Real examples - I will share my screen and show my analytics from a previous year and talk through what I have done to increase my traffic.
- You will walk away with a list of posts to update and new ones to write.
- Tips on how to manage your time and strategies to help you accomplish your goals despite struggles you may have (such as working while managing anxiety, depression, ADHD, or other struggles (please note that this would not be mental health counseling.)
The Cost
The cost for a session is $200
Payment needs to be before our Zoom call. I can accept either PayPal or Venmo.
As time allows, you can schedule a follow-up session for only - $50
Please read...
If cost is an issue for you at all, please don't hesitate to reach out to me and fill out the form regardless. I really want to help you and we can find something to make this work for you. I can offer discounts. I know what it's like to go through through hard times financially so I know those challenges very well. I have had times where I only had $5 to put in my gas tank just to make it home until I get another pay check.
My heart is to help you improve your blog so that it help bring financial freedom like it has for my family.
Sign up - If you are interested, please use this form and I will get back to you ASAP.